Author:
Martina Nemčić

Themes:
B Corp Month, B Corporation, B Certificate, B Lab Europe

This B Corp month we’ve visited the first regional B Corp Summit in Ljubljana, learned from our regional B Corps, and kickstarted our certification journey. What a month!

B Corp Month - B Corp Summit in Ljubljana; Creek and Pine Sustainable Software agency

We’ve visited the first regional B Corp Summit in Ljubljana!

It’s a B Corp month, and exciting events are unfolding across the B Corp community in Europe and beyond. Our nearest stop was in Ljubljana, Slovenia, where three Slovenian B Corp-certified companies took the lead in organizing a B Corp event, supported by B Lab Europe. Since we at Creek and Pine have also kickstarted our certification process, we were excited to attend, explore the essence of this certification, delve into the process, and understand the challenges involved.

The event was organized and held by three Slovenian B Corporations: Visit Good Place, sustainable travel company, committed to creating supportive environment for the development of sustainable tourism at all levels, Sito, innovation and industrial design studio, and Tosla, manufacturer of high-performing liquid collagen products for the beauty, health, and wellness sector.

B Corp Summit in Ljubljana, B Corp Month 2024, Filip Smrekar Apih, Creek and Pine Sustainable software and digital agency.

B Lab’s vision: Inclusion, equity and regeneration for all

The B Lab’s vision is of an inclusive, equitable and regenerative economic system for all people and the planet. Their B Corp certification is a designation given to for-profit companies that meet rigorous standards of social and environmental performance, accountability, and transparency. As businesses, B Corps prioritize not only profit but also the well-being of people and the planet. The certification is given to them by B Lab, after a comprehensive assessment of the company’s impact on its workers, customers, community, and environment.

At the moment, 8,250 companies around the world hold the B certificate. More than 3,600 of them are in Europe.

B Corp Summit in Ljubljana, B Corp Month 2024, B Lab Europe, Creek and Pine Sustainable software and digital agency.
Source: B Lab

Learning from the founders & Discovering how to recognize our company’s impact

At the event in Ljubljana, we gained insights from the organizers but also heard compelling stories from other notable participants. These included Earthbound, a Croatian company renowned for its award-winning 97% natural sneakers, Zoku AMS, the pioneering B Corp-certified hotel in BENELUX, acclaimed by Forbes as “one of the 25 coolest hotels in the world,” and Apivita, a celebrated Greek producer of natural cosmetics.

B Corp Summit in Ljubljana, B Corp Month 2024, Domagoj Boljar Earthbound Miret, Creek and Pine Sustainable software and digital agency.
B Corp Summit in Ljubljana, B Corp Month 2024, Sito Design Studio, Creek and Pine Sustainable software and digital agency.
B Corp Summit in Ljubljana, B Corp Month 2024, Filip Smrekar Apih, B Lab Europe, Creek and Pine Sustainable software and digital agency.

We’re kick starting our journey to join the community of change makers and become a B Company!

As a digital agency that designs and builds sustainable software, at Creek and Pine we hope that our social, technical and environmental standards, the commitment to inclusion, transparency and credibility, along with the plan to further improve in all those segments will be a great start to this journey. The B Lab team has really encouraged us to take action and start working towards our certification, and at the moment we’re assessing our impact across five impact areas. We hope to submit our application for review by the end of this month.

“It was a lot of work, but I learned a lot”, shared and encouraged us Carolina Jimenez, a B Corp expert and Impact Ambassador at Zoku. “The effort to embed sustainability was difficult, but now we ignited the sense of positive activism in our workplace. Not only me as an impact ambassador, but almost all colleagues are implementing good practices in their roles.”

B Corp Summit in Ljubljana, B Corp Month 2024, B Lab Europe, Creek and Pine Sustainable software and digital agency.
Carolina Jimenez, Zoku Amsterdam hotel, B Corp Summit Ljubljana 2024
Carolina Jimenez, Zoku

Hope to see B Corp Month in Zagreb next year. As a certified company!

Happy B Corp month, everyone! Wishing you all an inclusive, regenerative and equitable system that brings benefits to business, but, equally, and sometimes more important, takes care of people and the planet. Hope to see you in Zagreb next year!