Client:
iinfluence

Services:
Branding, Digital Strategy, Product design, Web design, Design systems

Investment strategy, branding and digital strategy, product design and development for iinfluence, an emerging Oklahoma platform that connects purpose-led brands and influencers.

Creek and Pine, sustainable software, sustainable website design and branding case study.

We’re assisting iinfluence, a startup based in Oklahoma, US to build a platform that empowers purpose-driven influencers, aiding them in growing their brand and expanding their impact.

The platform facilitates connections between these influencers and like-minded companies, all with the goal of maximizing social impact on a larger scale.

Creek and Pine, sustainable software, sustainable website design and branding case study.

Investment strategy that supports the iinfluence team and is fully transparent to the investor

First it was important to help the iinfluence team craft their unique selling proposition, narrow down the challenges, define their niches and target audiences.

Subsequently, we delved into a detailed exploration of the expansive multi-billion dollar influencer marketing market in the US, and the contribution of influencers to elevation of businesses and organizations with purpose.

As a third crucial step, we devised a project and investment timeline. The timeline was designed to benefit both the iinfluence team and their investors, ensuring continuous support for the iinfluence team and transparent communication for investors about the allocation of funds and expected outcomes.

Creek and Pine, sustainable software, sustainable website design and branding case study.
Creek and Pine, sustainable software, sustainable website design and branding case study.

Bringing the product to life with brand and product design

We embraced iinfluence’s connection to sports and athletes, and crafted a brand that embodies strength, boldness, elegance and purpose.

Visual identity was first applied to the podcast website, that will continue to grow to become a full-fledged iinfluence platform.

Creek and Pine, sustainable software, sustainable website design and branding case study.
Creek and Pine, sustainable software, sustainable website design and branding case study.

Reaching to the North Star

To first kickstart their journey, iinfluence opted for a strategic beginning, aiming to start sharing their narrative and purpose while swiftly building an audience. The initial step we took involves the design and construction of a podcast website.

This website acts as a stepping stone towards the ultimate goal – a comprehensive marketplace that supports purpose-driven influencers, nurtures their brand and influence, and facilitates meaningful connections with purpose-led brands.

Creek and Pine, sustainable software, sustainable website design and branding case study.

On the podcast website, visitors can engage with published guest interviews, subscribe for updates, access exclusive content, and enter a member-exclusive area featuring premium materials.

This exclusive section not only enhances the current podcast experience but also lays the groundwork for the future marketplace. We’ve approached its development with meticulous care, ensuring it serves as a robust foundation for whatever the future holds for the company.

Creek and Pine, sustainable software, sustainable website design and branding case study.

Result

Digital presence that reflects the iinfluence values, a well-thought-out go-to-market strategy, and a project primed for presentation to potential investors.

Digital sustainability ranking n/a

CO2 emissions per page n/a