Client:
Real Networks

Services:
Product design, Mobile design, Web design, Design systems

Leading RealNetwork’s design team in crafting mobile solutions, focused on building a video maker for easy sharing of photo and video memories.

Real Networks' RealTimes mobile app app that selects and turns your best photos and videos into beautiful video stories called RealTimes stories. Creek and Pine

Before there were Google Photos and Apple Photos, there was a pioneering app called RealTimes, developed by RealNetworks. RealNetworks, a company headquartered in Seattle, WA, USA, is best known for its pioneering streaming media technologies, which allowed users to listen to audio and watch video content in real-time over the internet. Probably their most prominent product was RealPlayer, the company’s widely used multimedia player in the early days of online streaming.

As the industry evolved, Real Networks diversified its offerings and became involved in various aspects of digital media, including software for mobile devices and games.

RealTimes, a dynamic mobile app designed to simplify the process of curating and sharing memorable moments was their next pioneering project. The video-making app was designed and developed before the ones we know and mostly use today. Nevertheless, we were happy to be part of such innovation from the design perspective, and discovered a lot about the crucial value of product positioning and marketing when it comes to product success.

Real Networks' RealTimes mobile app app that selects and turns your best photos and videos into beautiful video stories called RealTimes stories. Creek and Pine

Designing RealTimes app for global reach and carrier collaboration

RealNetworks envisioned creating an advanced multimedia application capable of seamlessly organizing and sharing photos and videos. The request was to design a user-friendly, cross-platform solution that enhances the experience or collecting and sharing memories in a video format.

RealTimes app uses advanced algorithms to automatically identify the best photos and videos from the user’s collection, eliminating the hassle of manual selection, and creates engaging videos and collage stories.
It’s easy to further personalize the Stories by choosing different themes, adding captions, adjusting the pacing of the visual elements, and exporting the video in different ratios, for almost any screen size.

As an advanced multimedia application, RealTimes catered to a diverse range of platforms, including smartphones, tablets, smartwatches, streaming devices, desktops, and smart TVs. Additionally, its modules were customized to be integrated with major global carriers, such as T-Mobile, KDDI (Japan), Verizon, Vivo, and Vodafone.

Real Networks' RealTimes mobile app app that selects and turns your best photos and videos into beautiful video stories called RealTimes stories. Creek and Pine

Designing visual identity, user experience and user interface; but also optimizing the processes and cross-team collaboration

In order to cater to the diverse target audiences, we designed a friendly interface, with images and video features in focus. We were in charge of crafting visual identity, refining the complete user experience different devices, and designing an intuitive user interface. The design process involved iterative cycles and continuous testing, resulting in numerous enhancements. Amid these refinements, certain key features emerged and maintained their relevance throughout the design evolution.

  • Automated story creation: RealTimes intelligently curates and creates multimedia stories, enhancing user engagement
  • Cross-device syncing: ensuring a seamless experience by synchronizing user data across multiple devices, allowing users to access their multimedia content anywhere
  • Social Media Integration: easy sharing of RealTimes stories on popular social media platforms, enhancing user engagement and expanding the app’s reach

We also took the lead in expanding the internal design team, refined the design process, and optimized collaboration with developers.

Real Networks' RealTimes mobile app app that selects and turns your best photos and videos into beautiful video stories called RealTimes stories. Creek and Pine
Real Networks' RealTimes mobile app app that selects and turns your best photos and videos into beautiful video stories called RealTimes stories. Creek and Pine

Exceptional multi-platform experience

Extensive design efforts were dedicated to tailoring the app for diverse target platforms. RealNetworks was unwavering in its commitment to providing an excellent user experience, irrespective of the device or operating system. This commitment exemplified a remarkable emphasis on inclusivity and product longevity, as the company recognized the importance of supporting even older devices. This directive significantly influenced the design process, requiring a sustainable, lightweight, and timeless approach.

We addressed the following platforms:

  • iPhone & iPad: Utilize iOS design principles to create an intuitive and visually appealing Real Networks RealTimes app for Apple’s iPhone and iPad devices
  • Android Phone & Tablet: Leverage Android’s diverse ecosystem for a consistent and optimized Real Networks RealTimes experience on smartphones and tablets
  • Web App: We’ve designed a responsive web application, accessible across various web browsers, ensuring users can enjoy RealTimes without the need for platform-specific installations
  • macOS App & Windows Desktop App: Leveraging platform-specific features for an enriched multimedia experience
  • watchOS: Companion app for watchOS, focusing on quick access to RealTimes notifications and simplified multimedia control from the user’s wrist
  • Windows Phone & Tablet: Adapt the Real Networks RealTimes app for Windows Phone and Tablet devices, ensuring a seamless user experience and compatibility with the Windows environment
  • Smart TV: Ensuring compatibility with a range of models and remote control navigation
  • Xbox: Designed a customized Real Networks RealTimes app for Xbox, providing a user-friendly interface optimized for television screens and Xbox controllers
  • Roku, Chromecast, Fire TV: Dedicated modules for popular streaming devices
Real Networks RealTimes mobile app app that selects and turns your best photos and videos into beautiful video stories called RealTimes stories. Creek and Pine

A comprehensive design system as the unsung hero

When designing this type of user-centric, versatile app for a diverse range of platforms, a comprehensive design system is crucial. It’s a foundation that ensures:

  • Consistency of look and feel across platforms
  • Optimized user experience and a seamless transition between devices
  • Enhanced usability
  • Adaptability for different platform contexts – platforms such as smart TVs, streaming devices, and wearables have unique contexts and interactions
  • Streamlined collaboration, communication and understanding between designers and developers
  • Enhanced efficiency with design considerations for screen sizes, resolutions and hardware capabilities
  • Inclusivity and Longevity – ensuring that the app is sustainable, light, and timeless
  • Seamless carrier integration – alignment with the carrier’s branding and blend with their services and interfaces
Real Networks RealTimes mobile app app that selects and turns your best photos and videos into beautiful video stories called RealTimes stories. Creek and Pine

Result

Beautiful, efficient and intuitive design for an innovative multi-platform video app, backed by a comprehensive design system.  

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